Haiku Poem Booklet Design+Extension
The task was to design a sequence for a haiku, using an interpretative approach while incorporating point, line, and shape—key design fundamentals. Type, graphics, and a purposeful color sequence were used to layout the 5/7/5 poem into a booklet
Interpretative, Serene, Contrasting, Airy
“Before the White Chrysanthemum”
Before the white chrysanthemum
The scissors hesitate
A moment
— Yosa Bunson
Research and Sketching
Researched poems with literal elements and an intriguing, interpretive theme. Sketches for each stanza created unity while highlighting differences. Simple design elements maintained the poem's serenity while engaging the reader visually.
Digital Iterations
A combination of both literal flowers and type design was chosen to achieve a contrasting and airy look while keeping the text decorative and interesting. Imaginative lines were incorporated to avoid over-filling any section.
Cover
Page 2
Page 1
Page 3
Final
Haiku Extension—Autumn Blooms
A Serenade of the Chrysanthemum
The Cincinnati Symphony Orchestra (CSO) holds multiple events a month, with each performance having some theme or music style. Combining the interpretive style of the haiku with a rhythmic performance theme showcases the depth of the design as well as continuing a fun spin on the poem.
Vibrant, Melodic, Exciting, Dynamic
Research
As I was thinking of ways to expand on my previous project, I thought back to my grandparents always taking me to the symphony through my childhood. I saw Christmas themed shows, spring concerts, etc.
Mood Board
After drafting a loose outline for a performance inspired by the poem, research was conducted an article was discovered highlighting a “brand refresh” for the Boston Symphony Orchestra.
At first glance, a performance based on flowers might suggest a “Spring Awakening” theme; however, Chrysanthemums are an exception to the rule. They bloom in peak Autumn with vibrant and bold colors. This contrasts a somber or delicate interpretation.
Photos from Print article of BSO re-brand
Various styles were explored to combine a dynamic design with melodic feel . The haiku booklet incorporates geometric themes and repetition, with a focus on using the chrysanthemum element to shape the concert theme and marketing.
Sketches
Final Concept—Autumn Blooms: A Serenade of the Chrysanthemum
Autumnal celebration; Chrysanthemums bloom bright colors in the fall, contrasting to most flowers. Combining the simple, white flower in the original poem with an exciting and bright musical concert.
Type Studies
Wordmark Studies
Poster Designs
Final
